Managing Harmony in Digital Media Chaos
Armonix Digital is a boutique Trading Desk located in New York City. We have more than 25 years of combined experience in ad exchanges, ad operations, RTB and audience data. We are experts in programmatic media. We strive to serve as agency and brand’s digital center of excellence by providing planning teams with both access and understanding of the new online media landscape.
What We Do
Research, Planning and Insight
Any successful campaign must have a solid foundation in its research and planning prior to launching. Armonix Digital is experienced in audience and media research and strategy development. Using Comscore, Neilsen and data segments from the leading industry data providers, we can help you find the right audience in the right content at the right time. The combination of advance tools and experienced minds means valuable insights for our clients.
Armonix Digital's state of the art technology helps agency and brand streamline their media buying process across major ad exchanges and premium sellers. Our technology is integrated with all major third party data providers with the ability to build custom audience data. Today, user behavior has shifted from single screen content consumption and interaction to multi-screen and alternative screen behaviors. Our technology helps agency and brand decide on unified data points to reach higher efficiency and yield higher KPIs cross-exchanges and cross-screens.
Online campaign does not run on autopilot. We are experienced media and ad operation professionals with in-depth understandings in yield optimization. We are constantly analyzing all data points to ensure your campaigns' KPIs are within goals. We believe a successful campaign comes from the art of combining human and artificial intelligence.
Brand Safety and Viewability
Armonix Digital's technology is integrated with the leading providers to offer brand safety and media quality for our clients. Our brand safety tools block your ads from running adjacent to objectionable content such as alcohol or offensive language. We offer viewability and quality control based on content type and ad density on a page. Analysis of the page is done in real-time, returning results immediately to effectively inform buying decisions. Only those requests that contain segments satisfying client's brand safety targeting criteria become eligible for consideration.