MANAGING HARMONY
IN DIGITAL MEDIA CHAOS

Armonix Digital is a boutique Trading Desk located in New York City. We have more than 25 years of combined experience in ad exchanges, ad operations, RTB and audience data. We are experts in programmatic media. We strive to serve as agency and brand's digital center of excellence by providing planning teams with both access and understanding of the new online media landscape.

WHAT WE DO

 

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Research, Planning and Insight

Any successful campaign must have a solid foundation in its research and planning prior to launching. Armonix Digital is experienced in audience and media research and strategy development. Using Comscore, Neilsen and data segments from the leading industry data providers, we can help you find the right audience in the right content at the right time. The combination of advanced tools and experienced minds means valuable insights for our clients.

 

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Programmatic Media

Armonix Digital's state of the art technology helps agencies and brands streamline their media buying process across major ad exchanges and premium sellers. Our technology is integrated with all major third party data providers with the ability to build custom audience data. Today, user behavior has shifted from single screen content consumption and interaction to multi-screen and alternative screen behaviors. Our technology helps agency and brand decide on unified data points to reach higher efficiency and yield higher KPIs cross-exchanges and cross-screens.

 

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Campaign Management

Online campaigns do not run on autopilot. We are experienced media and ad operation professionals with in-depth understandings in yield optimization. We are constantly analyzing all data points to ensure your campaigns' KPIs are within goals. We believe a successful campaign comes from the art of combining human and artificial intelligence.

 

 

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Brand Safety and Viewability

Armonix Digital's technology is integrated with the leading providers to offer brand safety and media quality for our clients. Our brand safety tools block your ads from running adjacent to objectionable content such as alcohol or offensive language. We offer viewability and quality control based on content type and ad density on a page. Analysis of the page is done in real-time, returning results immediately to effectively inform buying decisions. Only those requests that contain segments satisfying client's brand safety targeting criteria become eligible for consideration.

ABOUT US

Benny RadjasaFounder & Managing Partner

As founder and President of Armonix Digital, Benny is responsible for defining the strategic vision of the firm and delivering effective solutions to clients. He has more than a dozen years of experience in digital media. Benny has worked closely with several Fortune 500 companies/brands to provide strategic interactive marketing program direction of interactive marketing initiatives as part of an integrated advertising approach.

Prior to starting Armonix Digital, Benny served as Director of Advertising Operations at MediaWhiz and Webs where he managed the implementation of branding, social media and commerce programs. Benny was an integral part early monetization and tracking of social media applications/widgets and monetization of exchange based & real time traded inventories. Benny also has worked with NPD & MediaMetrix to provide research on online audience and site taxonomy in the early boom of the internet. Benny enjoys working closely with clients to develop new strategic internet marketing services. Benny received a B.S. in Management Information System from Syracuse University.

 

Andrew ChouManaging Partner

As Managing Partner of Armonix Digital, Andrew is responsible for day to day client communications, campaign optimizations and ad operations. He has more than a dozen years of experience in digital media. Andrew has worked closely with several Fortune 500 companies/brands including MetLife Financial Services and Verizon Communications.

Prior to starting Armonix Digital, Andrew served as GM, Display Advertising at Media Whiz where he grew the division from its infancy to millions in annual revenue. Andrew has in-depth understanding of RTB and ad exchanges where he is able to apply his expertise in these areas assisting clients navigate through the complex media buying landscape.

Andrew received his B.A. from Baruch College in New York City. He is married with two kids. In his spare time, Andrew enjoys propagating live corals.

CASE STUDIES

 
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CASE STUDYWOMEN'S APPAREL

Client is a leading UK fashion e-tailer offering trend-led clothing at affordable prices. Armonix Digital was tasked to help in its programmatic display media execution for its US market entry test in two months period. From initial CPA of $234 USD, we lowered the CPA to $22.42 USD and were able to maintain the same CPA consistently for the second month.

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CASE STUDYWEIGHT LOSS

Client is a nationally known weight loss company, competing with brands such as Weight Watcher's, Jenny Craig and Slim Fast. The company was using reserved display advertising as its brand performance vehicle, to assist with search and affiliate marketing programs. Armonix Digital was tasked with utilizing programmatic buys to increase effectiveness of the display advertising campaign. As of Q3, 2013, the ROI was 150%+ based on every dollar spent on the media.

 

Contact Us

Feel free to contact Armonix
Digital by email or by filling out
the contact form.

Email: info [ at ] armonixdigital.com